WORK
ABOUT
CONTACT

Full-service creative
for brands that mean
something.

januaryy. — Shield
januaryy. — Hercules
januaryy. — Two Philosophies
SELECTED — 2024/25
01
Januaryy.
Cover Campaign — Art Direction
● Live
02
SOUL
Brand Identity — Co-founder & Head of Design
2023–2026
New project?
Let's talk.
↓ Yr. For
Project Kind
Ongoing Januaryy.
Cover Campaign Art Direction
2026 SOUL
Brand Identity Identity, Art Direction
← WORK
Januaryy.
About
An ongoing series of covers for Januaryy, each one capturing the evolution of his sound and image.
Kind
Art Direction
Cover Design
Yr.
Ongoing
januaryy. — Shield

'Shield' — januaryy.

januaryy. — Hercules

'HERCULES' — januaryy.

januaryy. — Two Philosophies

'two philosophies.' — januaryy.

← WORK
SOUL
About
Co-founded by Daniel Kravetz, SOUL is a streetwear/lifestyle brand that acted as his first creative venture.

As the brand's creative director, he built SOUL's complete visual identity from the ground up.

The brand is live at soulsoulsoul.com and on instagram @soulco___.
Kind
Brand Identity
Art Direction
Garment Design
Social Content Creation
Campaign Production
Yr.
2023–2026
SOUL co. logo identity system 1
SOUL co. logo identity system 2
SOUL co. logo identity system 3
SOUL co. button-ups
SOUL co. baby tees
SOUL co. bandanas
SOUL co. icon thermals
SOUL co. graphic beanies
SOUL co. essential beanies
SOUL co. logo t-shirts
SOUL co. running hat
SOUL co. essential t-shirts
SOUL co. hoodies
SOUL x Nakama collab belt
SOUL co. logo work 1
SOUL co. logo work 2
SOUL co. logo work 3
SOUL co. logo work 4
SOUL co. logo work 5
SOUL co. logo work 6
SOUL co. logo work 7
SOUL co. logo work 8
SOUL co. logo work 9
SOUL co. logo work 10
SOUL co. logo work 11
SOUL co. logo work 12
SOUL pop-up poster
Chill Sunday pop-up poster
Run Club poster

All it takes is a Dash.

Dash is a creative services company founded by Daniel Kravetz and Ashley Simon.

After spending time in Victoria's creative community, we started noticing the same thing over and over. There are so many talented creatives here with unique perspectives and incredible ideas, but not enough opportunities for them to connect with businesses that value what they do. We watched friends and other creatives struggle to find meaningful work; not because they lacked talent, but because they lacked access.

At the same time, we saw businesses looking for creative work that felt genuine, thoughtful, and true to who they are. It felt like there was something missing between the people creating great work and the people looking for it.

That's why we started Dash.

Our mission is to connect businesses with exceptional creatives while building a community where both can grow. We curate the right people for each project, manage the creative process from start to finish, and help turn ideas into work that feels intentional, original, and built to last.

More than a creative studio, we're working toward building a creative hub where businesses know they can find trusted creative talent, and where creators know someone is actively looking for opportunities on their behalf.

To our clients:

Sometimes all it takes is a DASH.

Maybe you have an idea but don't know where to begin. Maybe your project feels close, but not quite complete. Or maybe you're looking for a fresh perspective to help bring everything together.

Whether we're building something from the ground up or helping refine what's already there, our goal is always the same: to create inspiring work that feels authentic. We believe the best creative partnerships are built on trust, collaboration, and a shared vision, and that's exactly what we're here to offer.

To our creatives:

We're in your corner.

Tell us your dream project. Tell us who you want to work with and the kind of creative career you're building. Our job is to help create those opportunities so you can spend less time chasing work and more time doing what you love.

Based in Victoria, B.C. Operating Worldwide.

→︎ Press Me

Get in touch.

Whether its a plan, idea, or just a conversation, we're easy to reach.